El Pibe República Argentina
El Pibe República Argentina is divided into two clearly distinct areas.
On the one hand we find the quick service bar made in red Corian, playing a fundamental role not only functionally but as a quick sales point, which is why we decided to allocate a large percentage of square meters to this area, in relation to the entire premises.
Its relevance is such that we even wanted to transfer this informal bar concept to the street so that pedestrians would associate both spaces under the same idea.
Interior design and renovation of the legendary first El Pibe group premise
The El Pibe group decided to refurbish its first and legendary premises and flagship store, located in República Argentina street in Barcelona, after 40 years of experience in the snack, frankfurt and beer import sector, and with 5 premises spread across different neighbourhoods in the city.
For this reason, the team formed by the El Pibe family group’s next generation entrusted us with the challenge of intervening in the brand and business model process of global rethinking, which resulted in a new interior design proposal that has been implemented in the chain’s first store.
60’s aesthetics
The aim of the project on an aesthetic level was to combine the decorative essence of American burger bars of the 1960s with the usual aesthetics of traditional German breweries.
The pre-existing personality of the brand, as well as the integration of a reinterpreted “El Pibe” character and the combination of communication elements that reinforce the message of the wide variety of top quality products they offer, are factors that we took into account when carrying out this contract interior design project.
Exclusive lamp design
The original details are very present in this project, as we can see in the chosen lamps to illuminate the bar areas, in the shape of beer mugs, an exclusive design by our team of interior designers for “El Pibe”.
Exclusive lamp design
The original details are very present in this project, as we can see in the chosen lamps to illuminate the bar areas, in the shape of beer mugs, an exclusive design by our team of interior designers for “El Pibe”.
Leatherette: design and functionality
The combination of the Cántara red eco-leather upholstered bench and the Magis school chairs reinforces the 60’s style planned for the design of this space.
In addition to the aesthetic factor, the choice of this type of fabric adds functionality. And it does so in environments that require an extra dose of ease of cleaning and maintenance.
The kitchen, which is completely open and made entirely of stainless steel and custom-made by Molins Design, is designed as a show-cooking area, with the aim of involving the customer in the sandwich making.
To design this space we chose a series of kitchen modules and elements, refrigerator cabinets, fryers and dishwashers from the firm Fryca, made of stainless steel, as essential pieces for professional use in a space of these characteristics.
Distinct atmospheres
With the aim of providing the premises with different consumption methodologies, we wanted to combine the bar with independent dining areas, offering a combination of high tables, together with large areas of bistro-style seating benches, designed and planned in the premises’ second large area.
To create this type of ambience, we chose Kryon Lux high bars in red, specially designed tables with black tops, custom made by our team of interior designers, and a continuous bench with a structure and upholstered seats and backrests, also designed by Molins Design. The high stools and chairs are designs by Magis.
Impactful communication and graphic design
The communication that we want to transmit to the customers of El Pibe República Argentina is achieved through an exhaustive work of brand awareness that is transmitted with vinyl implementation on the space’s main walls.
In each vinyl module the brand’s origins and the firm’s proposals to attract customers to consume are explained, in an informal place that invites them to enjoy a lunch or dinner with family and friends.
Impactful communication and graphic design
The communication that we want to transmit to the customers of El Pibe República Argentina is achieved through an exhaustive work of brand awareness that is transmitted with vinyl implementation on the space’s main walls.
In each vinyl module the brand’s origins and the firm’s proposals to attract customers to consume are explained, in an informal place that invites them to enjoy a lunch or dinner with family and friends.
Football evenings in “El Pibe”
Moreover, in this venue it is possible to enjoy the best football afternoons and evenings, thanks to the large screen with projector, which provides a perfect visibility for every match, from anywhere in the space designed by our team of professionals.
“El Pibe” character in the restrooms
To design the bathrooms in this room we decided to choose different tiles to differentiate the women’s bathroom from the men’s. Therefore, in one of them we placed an irregular tiling in red and black. Therefore, in one of them we placed an irregular tiling in red and black. In the other we used yellow and black.
