What is a render in interior design?

A render is a digital image created from a 3D scenario, whose objective is to portray or represent a realistic appearance of any building, object or character.

These images are generated by computer, using specialized software capable of processing various techniques such as modeling, texturing of materials, lighting, etc.

The techniques used are so many and so diverse that, on many occasions, renders are often confused with photographs, which are called photorealistic renders.

3D rendering is nowadays used for a variety of professional purposes. Consequently, its use is not only relegated to the architectural sector, but is also used in the fields of advertising and even in the creation of video games, among other things.

Architecture:
Certainly, rendering in one of the basic pillars of any architectural intervention. The realistic, three-dimensional representation of the designed spaces is fundamental to show the client the final details of their project. An image that, in the real estate sector, is used as a visual support in the presentation and attraction of investments for new developments.

Interior design and decoration:
Especially in the field of interior design, rendering is also one of the most applied techniques to show projects with a high level of reality. Surely, it is something that undoubtedly helps in decision-making, pre-sales strategy and promotion of renovation projects.

Animation:
Certainly, rendering photos and videos is a basic task in the 3D animation and video game design sector. Rendering makes it possible to create environments, characters and scenes based on 3D representations. A fundamental fact to simulate and determine spaces or characters that would be impossible to recreate in a real environment..

Among the most commonly used types of renderings we find:

360 3D virtual tour: In short, a virtual tour of 3D images with circular movements in 360º, so that the client can walk through each space freely.

Product rendering: Realistic image of an object or product in terms of position, scale, volume, textures and lighting.

3D infoarchitecture animation: This is an animation in which a tour of the stage is shown. For this purpose, different sequences of 3D images are recorded on video.

Low cost 3D plans: A complement to the traditional plan, where a more realistic 3D view of the house in question is obtained.

The analysis and previous programming are key elements for designers and interior designers to find success in their projects. Therefore, rendering becomes one of the fundamental tools to agree on the details of any intervention and offer a first vision or result to the final client. Among some of its advantages, the following stand out:

1. A way to offer a realistic visual support of the result of the project to the final client.

2. It serves to transmit life and realism to the environment of the intervention.

3. A render is also a way to visualize all the details of a project: lighting, decoration, furniture, etc.

4. It allows to get an idea of the final result, being able to make modifications before the final execution.

5. It is a way to achieve the perfect balance between functional, aesthetic and structural factors of the same project.

6. In addition, they reinforce the brand image and improve communication with the client.