Wow concept store madrid: europe’s most innovative store, now on Gran Via

Located in the former Hotel Roma in Madrid and with a privileged location, WOW Concept Store Madrid is one of the busiest spaces lately.

Whether for its visual identity, its sales concept or the large dimensions of the store, WOW has arrived to revolutionize retail stores in Spain.

A new concept that aims to create a new shopping experience by balancing physical shopping and e-commerce. In this case, in its physical space WOW Madrid and WOW Shop Online. In addition, each of its floors is dedicated to a different product category to facilitate both the consumer’s shopping experience and the aesthetics of the store itself.

Each store space has its own theme and its own name, starting with floor -1, known as Tech Garage and dedicated to the world of technology. Floor 0, Self-care Lab, for cosmetics, is connected to the first and second floors, also known as Fashion Hub.

The last two floors are dedicated to two quite different worlds: on the one hand, to streetwear with WOW Street and, on the other hand, to decoration and home products with The Apartment.

This last floor is the one that interests us the most and that, in addition, has us in love with each of its brands and exclusive products.

The opening of WOW Madrid has meant a before and after for the brands that work and collaborate with this new store on Madrid’s Gran Vía.

Luxury brands that previously had little visibility in their more traditional retail stores and that, now, thanks to this new concept, are getting closer to their public.

Also, without forgetting that digital native audience whose purchases are usually always online.

“Renew or die” is one of the principles that led its founder Dimas Gimeno Álvarez to create WOW, and with it, to promote a hybrid shopping model between the physical and the digital.

All this, always taking into account the shopping experience. A fully personalized experience focused on the needs of each of its customers, thanks to the implementation of visual and interactive resources.

In short, the world is changing very fast and this may raise doubts about what the future will bring, but as Charles Darwin said; “Without doubt there is no progress”.

Therefore, from Molins Design, we believe and share projects like WOW Concept Store, which inspire us and teach us to improve ourselves every day.